So, after months of seeing viral TikToks of dogs and dance challenges, you’ve finally decided to try out TikTok. The newest social media platform on the block has already made its mark, gaining over 100 million users within a year.
If you’re overwhelmed with the fast-moving app, you’re not alone. Being a relatively new platform there are fewer established guidelines and best practices. So, we decided to create a guide to help get you started on your TikTok journey.
Should you use TikTok for Your Business?
Like any social media platform, there’s no sense being on it just because it’s popular, especially if it isn’t where your audience is. While the demographic is beginning to skew older as more people join the platform, the app is still largely dominated by those under 35. With an average daily use time of 54 minutes, the platform has high engagement rates from users, making it a great place to engage with your audience.
How to Get Started with TikTok Marketing
After determining TikTok is a fit for your brand, the next step is developing a content strategy. Like any marketing campaign, doing your research and sticking to a strategy are important to ensure you’re set up for success.
- Quantity is important as you build up your following. Similar to the early days of Twitter when tweeting 5x a day was recommended, TikTok’s algorithm is constantly evolving so by testing content as quickly as possible you’ll learn a lot in a short amount of time. And, for an app that values bite-sized videos, 15 seconds or less is recommended.
- Use relevant hashtags. Take the time to research what hashtags are popular for your industry.
- Authenticity is key. Users are more sensitive to advertisements and overly produced content on TikTok than other platforms. Make sure your messaging and delivery are casual to convey sincerity.
- Stay agile. TIkTok is a fast moving platform when it comes to trends. Don’t be left behind because of slow approval processes. TikTok challenges are a great way to benefit from high traffic sounds and hashtags, without having to create it from scratch.
Most importantly, keep experimenting and lean into your creative impulses. TikTok is a fun platform to test new ideas on. Follow us on social media and let us know how your TikTok journey is going!