Oshawa Generals - GIANT Creative

Client Overview

The Oshawa Generals junior ice hockey team is one of the most storied OHL teams in the history of the CHL. Having won a record 13 J. Ross Robertson Cup Championships, and Five Memorial Cup Championships, approached GIANT to help them achieve their goal to provide their fans with the best in-game & digital experience in the league.

Challenge to Solve

1. How to celebrate an historic hockey franchise while creating a digital content experience like no other in the Ontario Hockey League


1. Video Content Strategy

Elevate expectations and develop a national-broadcast-level content series that celebrates the teams storied history through creative scripting and securing interviews with former Oshawa Generals and NHL hockey elite’s: John Tavares, Eric Lindros, Bill Armstrong, and many more and distribute throughout the organizations’ various channels

Project Deliverables

  • Video production
  • Animation
  • Design
  • Storyboarding
  • Concept creation

2. Expanding Reach

Creatively aligning ourselves with the likes of the National Hockey League pre-game shows, we will shoot 2020 Playoff Hype Video at a cinematic frame-rate of 120-per-second, incorporating special effects that will include elements of fire & ice, to create an in-game experience like no other in the Ontario Hockey League.

3. Creating a ‘Next Level Fan Experience’

The Oshawa Generals fans are an integral part of their continued success, and we want to raise the fan experience by making one lucky fan’s wish come true as they get to be an ‘Oshawa General For A Day’. Giant Creative will create & document their journey beginning with signing a one-day contract, being initiated and welcomed into the dressing room, taking an active part in the pre-game ceremony, and being rewarded with the game day puck by the entire team.


  • The ‘Once a General, Always a General’ Video Series has gone on to increase website traffic through unique & repeat visits by 30% in year one!
  • Our 2020 Playoff Hype Video was picked up by and featured by national broadcaster Sportsnet Ontario gaining national recognition and hundreds of thousands of views.
  • Our ‘Oshawa General for a Day’ was picked up by the Ontario Hockey League, Canadian Hockey League’s media team and organically distributed the video and team’s message to tens of thousands of new fans!


“We have had the pleasure of working with Andrew and his team at GIANT Creative for over 2 years now. They have been exceptional partners to us and their dedication to what they do is evident in every project we work with them on. Their creative approach and ability to bring our visions to life has been phenomenal. I appreciate their professionalism and the ease of communication to get projects done on time and right the first time. I look forward to continuing to work with Giant Creative.”

— Meghan Wright, Director of Marketing & Game Day Operations,
Oshawa Generals Hockey Club

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