London Knights - GIANT Creative

Client Overview

The London Knights junior ice hockey team is one of the most decorated OHL teams of the modern CHL era. Winning 13 division titles, two Memorial Cups, four J. Ross Robertson Cups, and six Western Conference titles, the organization asked GIANT Creative to be their ongoing media partner and help take their fan experience to the next level.

Challenge to Solve

1. How to meaningfully elevate the Knights community brand that both engages with, and adds value to, the fan experience:

  • a) In-Game
  • b) Post-Game


1. Video Content Strategy

Develop a series of video content pieces that will appeal to their varied demographics, while creating a consistent pre-game, in-game & post-game brand experience throughout the Knights organizations’ various channels.

Project Deliverables

  • Video production
  • Animation
  • Design
  • Storyboarding
  • Concept creation

2. Elevating the ‘Fan Experience’

As there is no substitute for a live hockey game, we will magnify the in-game experience via dynamic video-board assets, effective arena signage, exciting pre-game hype videos, 360o animations, and much more.

3. Integrating Sponsors

The Knights community partners are at the core of what they mean to the city of London, providing us with the opportunity to elevate the sponsor experience and strengthen those relationships in a meaningful way.

LED Animations

Giant Creative partnership with the knights also includes the development and implementation of LED graphics for the team as well as sponsors. We offer a variety of packages that include the design, build and animation of their led ribbon packages.

  • – Video Board Asset;
  • – Lower Bowl (below the score board);
  • – Full Ribbon (LED sign that wraps around the entire rink);
  • – Tunnel (LED signs where the Knights & opposing team enter on to the ice);


  • Launched KnightsTV, a bi-weekly YouTube series that has garnered tens-of-thousands of views and provided fans with a post-game experience resulting in an even deeper fan-team connection.
  • Ongoing development of a series of in-game assets that increase fan engagement through interactivity and crowd-energizing content that includes Player Head Turns, Pre-Game Hype Videos, 360o animations, In-Game Photos & Player Headshots.
  • Developed a series of LED Scoreboard Assets building that built more meaningful connections between fans and the Knights community partners leading to the Knights being able to increase their sponsorship value proposition to the benefit of the organization


“Video content is a huge part of our in-game and online presence. The team at GIANT Creative provides us with high-quality, professional videos for our fans experience with the Knights. The partnership between the Knights and GIANT Creative has been long-lasting which makes it easy to get great work completed in a timely manner as they deeply understand our fans and our brand. GIANT Creative is an extension of our team and has helped take our video content to the next level. ”

— Alex Brown, Director of Marketing & Game Day Operations, London Knights Hockey Club

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