Grand & Toy is a Canadian e-commerce office supplies chain, founded in 1882 by James Grand as a home-based stationery printing business. It is now a subsidiary of Office Depot, Inc From the latest technology, interiors and furniture, everyday office supplies, and facility resources to a wide range of print and document services, we provide workplace innovation that enables our customers to work better.
1. How to boost brand awareness for Grand & Toy throughout Canada
2. Improve brand positioning and help break the common misconception that Grand & Toy has limited options for products in the Canadian marketplace
1. BUILDING AWARENESS
Create a 30-second social media commercial for G&T to for targeted Google PPC Ad Campaign
2. BRANDED CONTENT
Develop a series of video content pieces that will appeal to their varied demographics and highlight their diverse product offerings