Grand & Toy – Giant Creative

Client Overview

Grand & Toy is a Canadian e-commerce office supplies chain, founded in 1882 by James Grand as a home-based stationery printing business. It is now a subsidiary of Office Depot, Inc From the latest technology, interiors and furniture, everyday office supplies, and facility resources to a wide range of print and document services, we provide workplace innovation that enables our customers to work better.

Challenge to Solve

1. How to boost brand awareness for Grand & Toy throughout Canada
2. Improve brand positioning and help break the common misconception that Grand & Toy has limited options for products in the Canadian marketplace

Solution

1. BUILDING AWARENESS
Create a 30-second social media commercial for G&T to for targeted Google PPC Ad Campaign

2. BRANDED CONTENT
Develop a series of video content pieces that will appeal to their varied demographics and highlight their diverse product offerings

Services Provided

  • Video production
  • Design
  • Storyboarding
  • Concept creation

Director's Cut Home Office

1 of 2 commercials we created for Grand & Toy. This takes actor Tomasz through a day in his home office life.

Director's Cut Office

This is the second of 2 commercials we created for Grand & Toy. This spot follows our main character Jen through her office day. All along the way we highlight different products Grand & Toy offer on their website.

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