BlueKey Construction – Giant Creative

Client Overview

BlueKey Construction Inc. is an innovative, design-build remodeling firm in Southwestern Ontario delivering value through innovative design, exceptional craftsmanship, premium materials, and outstanding customer service that bring dreams to life. Transparency and ethical business practices are the foundation for their unique quoting process and the launch of BlueKey TV, building trust with their customers and partners.

Challenge to Solve

1. New brand entity
2. Competitively differentiating BlueKey in a busy industry space
3. Virtually no online or web presence

Solution

1. Website Development & Design

Design and develop an industry-leader website with emphasis on User experience to humanize and cultivate their brand for their key retail and corporate customer base.

Project Deliverables

  • Website Design & Development
  • Brand Marketing
  • Business Consultancy
  • Video production
  • Animation Services

2. Branded Content

Develop a series of content pieces that include static graphic design, and enhanced video content to elevate BlueKey’s value proposition to consumers, and serve as a strong lead-generation tool.

3. Functional Strategy

With the understanding that ‘the quote’ is one of their more powerful marketing tools, we will research and provide a deep analysis of their current job-quoting practices. Our goal is to simplify the proposal process for both the company and their customers through effective form design and clean infrastructure.

Result

  • In collaboration with the BlueKey executive team, we designed, developed and deployed a stylized website that serves as both a consumer resource, and an elevated overall customer experience that position BlueKey as innovators in the construction and builders space.
  • To date, branded video content like BlueKey TV has garnered thousands of consumer views, and directly led to a steady flow of incoming leads, while simultaneously making the company relatable and approachable to their key target audience.
  • BlueKey’s integrated online proposal process completes the proposal process and has provided the organization to more effectively quote their customer needs, converting more inquiries to serviceable customers.

Testimonial

“We have had the pleasure of working with GIANT Creative on a number of our projects, including corporate branding and website redevelopment. Their team is extremely professional and have helped our company establish a solid marketing presence at a budget-friendly price. No matter where I go or who I talk to, people always compliment me on our logo, website design and promotional materials. Projects are completed on time and on budget, and the end product is always polished and professional. I highly recommend Giant Creative.”

— Ed Sater, Founder & CEO, BlueKey Construction

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